Data Cleansing

Identifying and then removing or amending any data within a database that is: Incorrect. Incomplete. Duplicated.

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or if you have a question,
please contact us.

Data cleansing, data cleaning or Data Scrubbing is the process of detecting, correcting or removing corrupt or inaccurate records from a record set, table, or database and refers to identifying incomplete, incorrect, inaccurate or irrelevant parts of the data and then replacing, modifying, or deleting the affected records.

Ensuring your databases are key for staying in touch with existing customers and reaching out to new ones. However, enriching your data in-house can be time-consuming and costly and takes away from the innovation and growth that should be the primary focus.

Offload this routine, digital work to us and save time and money!

What can we offer?

  • Verify the accuracy of your database records to make better decisions or improve your user experience for both new and existing customers.
  • Scrub database names, titles, emails etc. This makes your databases more useful and valuable.

And under the GDPR changes:

  • Scrub irrelevant/unnecessary data.

Outsourcing to CLCA Call Direct will give you a dedicated team that will help determine how many hours and people you’ll need, assemble your team and manage the day-to-day, whilst providing reports on the progress of the campaign to ensure your focus is on the primary actions of the business.

Contact us to discuss your requirements.